Understanding Product Knowledge essays

Understanding Product Knowledge essays When Purchasing a Computer Buying a computer seems like a daunting task to many. There are many factors to consider when making a purchase. Brand name, functionality, speed and customer support are just some of the factors that one must consider when researching the options. In order to wisely purchase a computer, one must attain a considerable amount of product knowledge, to get the most value for their dollar. Consumers have different levels of product knowledge, which they can use to interpret information and make product choices. (Peter 64) When researching computers, product knowledge could range in consumers minds from abstract to less abstract thoughts about the options. Within this scope of abstract to less abstract options could be 4 sub-categories of product knowledge. These include product class, product form, brand name and the model or features. The most abstract and first of the four categories is product class. This is the most basic of the four categories. Simply for this demonstration, the product class being discussed is a desktop computer or generally the product type. Now this class differs slightly from some other similar computing product classes such as laptop computers, mainframes and personal digital assistants (PDAs). The second of the four sub-categories is product form. The basic product form differentiation that one must make is what do you need a computer for and if you need a home-based PC or business-based PC. This would be considered identifying the product class, a home-based system versus a business based-one. The fact is that the average home user who needs a general-purpose PC to go on the Internet and run productivity applications differs little from the average worker in an office. Indeed, the actual features in a vendor's business line does not differ much from what's in the home, except at the extreme end of the spectrum, such as a non-upgradeable closed-box corporate PC versus a lo...

Vice Admiral Horatio Nelson in the Napoleonic Wars

Vice Admiral Horatio Nelson in the Napoleonic Wars Horatio Nelson - Birth: Horatio Nelson was born at Burnham Thorpe, England on September 29, 1758, to Reverend Edmund Nelson and Catherine Nelson. He was the sixth of eleven children. Horatio Nelson - Rank Titles: At his death in 1805, Nelson held the rank of Vice Admiral of the White in the Royal Navy, as well as the titles of 1st Viscount Nelson of the Nile (English peerage) and Duke of Bronte (Neapolitan peerage). Horatio Nelson - Personal Life: Nelson married Frances Nisbet in 1787, while stationed in the Caribbean. The two did not produce any children and the relationship cooled. In 1799, Nelson met Emma Hamilton, the wife of the British ambassador to Naples. The two fell in love and, despite the scandal, lived openly together for the remainder of Nelsons life. They had one child, a daughter named Horatia. Horatio Nelson - Career: Entering the Royal Navy in 1771, Nelson swiftly rose through the ranks achieving the rank of captain by the time he was twenty. In 1797, he won great acclaim for his performance at the Battle of Cape St. Vincent where his audacious disobeying of orders led to a stunning British victory over the French.   Following the battle, Nelson was knighted and promoted to rear admiral. Later that year, he participated in an attack on Santa Cruz de Tenerife in the Canary Islands and was wounded in the right arm, forcing its amputation. In 1798, Nelson, now a rear admiral, was given a fleet of fifteen ships and sent to destroy the French fleet supporting Napoleons invasion of Egypt. After weeks of searching, he found the French at anchor in Aboukir Bay near Alexandria. Sailing into uncharted waters at night, Nelsons squadron attacked and annihilated the French fleet, destroying all but two of their ships. This success followed by a promotion to vice admiral in January 1801.   A short time later, in April, Nelson decisively defeated the Danish fleet at the Battle of Copenhagen. This victory broke up the French-leaning League of Armed Neutrality (Denmark, Russia, Prussia, Sweden) and ensured that a continuous supply of naval stores would reach Britain. After this triumph, Nelson sailed for the Mediterranean where he over saw the blockade of the French coast. In 1805, after a brief rest ashore, Nelson returned to sea after hearing that the French and Spanish fleets were concentrating at Cdiz. On October 21, the combined French and Spanish fleet was spotted off Cape Trafalgar. Using revolutionary new tactics that he had devised, the Nelsons fleet engaged the enemy and was in the process of achieving his greatest triumph when he was shot by a French marine. The bullet entered his left shoulder and pierced the lung, before lodging against his spine. Four hours later, the admiral died, just as his fleet was completing the victory. Horatio Nelson - Legacy: Nelson’s victories ensured that the British controlled the seas for the duration of the Napoleonic Wars and prevented the French from ever attempting to invade Britain. His strategic vision and tactical flexibility set him apart from his contemporaries and have been emulated in the centuries since his death. Nelson possessed an innate ability to inspire his men to achieve beyond what they thought possible. This â€Å"Nelson Touch† was a hallmark of his command style and has been sought by subsequent leaders.

Jasper Johns Target with Plaster Casts Essay Example | Topics and Well Written Essays - 500 words

Jasper Johns Target with Plaster Casts - Essay Example The essay "Jasper Johns’ Target with Plaster Casts" explores the Target with Plaster Casts, work of Jasper Johns. Unlike Pollock and Rosenberg, Johns’ art makes use of non-introspective style. Non-introspective style finds no significance in the art itself but rather finds its meaning on the art object or the real object within the art. Johns believed that abstract expressionism void the real meaning from the art objects and thus preferred to express his work through Dadaism—the integration of both the medium and the visual art to understand its meaning. Hence, it challenges the viewers to redefine the stereotypical representation of the arts and look at it in a more inquisitive light. The influence of Dadaism to Johns’ work is evident on his Target with Plaster Casts. Though Johns made use of primary colors—red, black, and yellow to color his target; the base was done in layers. The colors he used were strong and very straight forward. Looking at t he art, one might find no abstract meaning but language through the use of primary colors. Since artists make use of color, shape, medium, or environment to covey separate meaning, combining each element morphs the art to represent a new meaning that viewers would have to decipher. In this case, Johns made us of the technique and color to convey meaning: the predominant red color depicts violence; black is representative of both calm and control; while yellow symbolizes jealousy. The cyclic pattern of black and yellow represent human’s capacity for emotion.